“R’Comm” the Company Led by Mr. Anil Dhirubhai Ambani, the Parent Company Reliance Industries. Launched its new GSM services in Mumbai.

Launched : 5th Jan’09

Anil Launchig GSM

Project : 10 k Crore

Market: 11,000 Towns

GSM Plans : sub-Rs 300 ARPU

Sim Card : 25 Rs.

Introducing :  Network  offering Digital Voice clarity and upto 100% cost savings for the cost-conscious mobile user users.

Free Talk Time of Rs 900 Over 3 Months , divided wisely 10 Rs per day for the first 90 Days of use.  All Local calls for Rupee 1 and STD for flat 1.5 Rs on any Network.

R’comm has launched ‘Customer Experience Programme’ which offers upto 100% savings to sub-Rs 300 ARPU mobile customers in the city of Mumbai at a one-time subscription charge (including SIM card) of Rs 25. They have come up with exciting plan’s … some of these are “unlimited calls between 11pm to 6am to any of the Reliance phones in Mumbai, Maharashtra and Goa— translating into 37,800 free on-Net call minutes” .
Various Bonus and Top up Card’s for Free SMS and STD Calling Rates . “The Reliance Mobile GSM entails offering a unique value proposition fine-tuned as per the needs of every segment of the 250 million GSM customers market in the country”, said Dinesh Gulati, regional head, West, Reliance Communications. R’comm Launching their new and conquering plans with Prepaid and Billing. Customers can get the benefit of choosing both “CDMA and GSM” Card’s for this offers. Total Market Of 16 Million Population, their vision is to cover 40 % of the total market within 6 months. This Project was Completed in 15 months, instead they have planned to launch in July’09. They are Six Month’s Ahead. Reliance phones in Mumbai, Maharashtra and Goa translating into 37,800 free on-Net call minutes. Mumbai: With competition hotting up in the mobile services space in India, Anil Ambani-owned Reliance Communications (RComm) on Tuesday launched the much-awaited nationwide global system for mobile communications (GSM) wireless services. RComm, the country’s second-largest mobile-phone operator, will cover 11,000 towns and 3,40,000 villages and will pump in Rs 10,000 crore for the GSM roll out. The roll-out will also include all metroes. The service is expected to cover over 1 million retailers in India. India, the world’s second-largest mobile-phone services market after China, added more than 10 million subscribers for the third straight month in November. Reliance Communications closed at Rs 228.1 on the BSE, up 7.16% or Rs 15.25. Announcing the GSM roll out plans, Anil Ambani, chairman, RComm, said that the company could launch the services six months ahead of schedule. “What has taken other companies 15 years to achieve, we have completed in less than 15 months,” he said, adding that the GSM telephony will complement the group’s CDMA offering to give customers a wider choice. GSM standard accounts for about 75% of India’s 336 million wireless users. The CDMA network of Reliance Comm spans more than 20,000 towns and 450,000 villages and has some 60 million subscribers across the country. Bharti Airtel has 83 million and Vodafone’s Indian unit has 59 million users. “Customers will have a choice now. We have always said we are technology-neutral. Customers marry products and services, and not technology,” Ambani said. The company did not announce the pricing of the services yet, but said it expected good growth in the business as seven out of ten mobile customers are entering the GSM space. For RComm, all the growth has been from CDMA, but the GSM roll-out will enhance market share, Ambani said.
With the launch of its GSM service, Reliance’s customers will be able to use the widest range of over 250 handsets and devices compared to any other operator in India. Reliance’s customers can now roam on more networks globally in more than 200 countries – offering the widest choice available to customers in India, a company statement said.

Stating that the company looks forward to participating in the 3G auction in 2009, Ambani said that his company may spend between Rs 2,000 crore and Rs 4,000 crore on 3G services.

Meanwhile, RComm on Monday also said that it has repurchased 250 zero coupon foreign currency convertible bonds (FCCBs) each of $1,00,000 aggregating to Rs